Equine Marketing PR

International Acclaimed Dobbin Group

The Dobbin Group is a communications firm dedicated to creating strategic, results-oriented public relations and marketing campaigns for clients in the equine industry.  Our professionals are business people and horse people – they know and understand the industry – so there’s no learning curve.

We bring a blend of business acumen and industry knowledge to bear on each client relationship – whether you’re launching a company or product, introducing a new line of clothing or equipment, planning an event or vying for sponsorship; the Dobbin Group can help you to the position, prepare, implement and win.

Candace FitzGerald, President

Candace FitzGerald has nearly 20 years of experience in public relations and marketing communications.  During her career she held senior positions at industry-leading agencies including ModemMedia, FitzGerald Communications and Version 2.0 Communications where she cultivated an expertise in Internet technology and consumer PR.  In addition to working with countless emerging companies, Candace gained extensive experience in helping established brands such as ABSOLUT, iQVC and the New York Times to development and implement successful communications strategies.

Candace has been riding hunters and jumpers since she was a child.  She has shown in the Equitation, Amateur Hunters and Children’s/Adult Jumper divisions.  She rode for the Colby-Sawyer College equestrian team and was a member of the team when the College won the National Championship Cartier Cup in 1989.  After graduation, she was invited to return to an assistant coaching positioning with the College.  She began fox hunting in college and continued the sport as a member of the Norfolk Hunt Club in Dover, Massachusetts.

The Dobbin Group is the result of Candace’s long held wish to combine her PR and marketing expertise with her passion for horses.


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Additional PR Media Collaborators

Equine Business Association UK

The support needed to grow an equestrian businesses. Private facebook group.

Equestrian Professional group US

EquestrianProfessional.com is run by Elisabeth McMillan. Elisabeth is an equestrian business consultant, writer and a sought after keynote speaker. Having consulted hundreds of aspiring, new, and long time horse business owners from around the world, Elisabeth McMillan and her support team have a unique insight into what some of the most successful horse business owners are doing right.

Sophie Barrington AU

► About Archer Creative:
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At Archer Creative, it is our aim to become an integral part of your equine business.

The first and only full service equine marketing agency in the southern hemisphere, serving Australian and international equestrian and racing brands, we understand how to achieve sustained success.

The experts in equine marketing, we provide innovative, cost-effective and outcome-driven marketing services that result in a positive and measurable improvement to your bottomline.

► Why Choose Us:
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Just like you, we live and breathe the equine industry - it’s our passion.

We understand your horse business because we’re horse people ourselves. No longer do you have to waste precious time and money with other marketing agencies who just don’t get it.

But, even more important, we measure the value of our services against the success we achieve for our clients. Today, our client portfolio spans more than 75 equine brands across five countries.

► We Specialise In:
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Equine Marketing sophie@archercreative.net.au
Visit: ☛ www.archercreative.net.au

 

 

Equine For Change Foundation Agency